This involves rigorous, specifically designed workshops and training programmes such as:
In addition to these I am often asked to sit on Brand Management Councils and committees to help them with brand planning priorities and decision-making.
These 10 masterclass modules on "Building a Powerful Brand" - developed with our online learning partners The Learning Curator - will help you to create maximum value and impact for your company's brand. The course deals with key strategies such as: building effective brand architecture; establishing the right emotional relationship with your audience; and creating a loyal customer base through to building brand visions, personalities, and positioning together with brand management. This opportunity provides powerful and accessible online content to help everyone explore brand essentials and learn anywhere through various devices, at their own pace.
For more information and to start my masterclasses, click here
Paul is a leading global expert on brand creation, development and management with over thirty years of experience in consulting and training. He has worked with leading companies and governments and is well known for his practical and results-oriented approach.
Paul has published widely in many journals and media. He has featured in mainstream global media such as The New York Times, The Wall Street Journal, China Daily, Sunday Times of India, CNBC and multiple e-media. He has also authored some of the world's best-selling books on branding and marketing, and is a much sought-after speaker in the conference circuit.
Paul is an Associate Fellow at Saïd Business School and Green Templeton College in the University of Oxford, and a Visiting Professor at Peking University HSBC Business School, China. He was educated at Leeds and Oxford Universities in the UK, and holds Bachelor, Master and Doctoral degrees in Management. He also holds a degree in Economics and a Post-Graduate Certificate in Education.
Brands are strategic assets that bring both power and financial rewards Paul Temporal
Bank of China; BP; Business Week; Carlsberg; Coca-Cola Corporation; Credit Suisse; Dubai World Trade Centre; Dunhill; Economist Group, Goldman Sachs; Intel; Kao; Mercedes Benz; McKinsey & Company; Marie Claire; Microsoft; Motorola; MTV; Ogilvy; Panasonic; Petronas; Renault; Rolls Royce; Singapore Telecoms; Suzuki; Unilever; Volvo; Westpac.
I have also worked with a wide variety of small and medium size companies in many countries.
ADB, APEC, ASEAN, EU, GCC, OIC, UNCTAD, UAE, World Bank, and the Governments of Brunei, Canada, China, Dubai, Hong Kong, Indonesia, Malaysia, Oman, New Zealand, Singapore, Thailand, and the United Kingdom.